Nike - A Secondary Market Analysis (NYSE:NKE) | Seeking Alpha
Unbundling Nike: How Direct-To-Consumer Retail Is Being Disrupted - CB Insights Research
Nike and Adidas Among Top Brands in Europe Sportswear
Nike Business Model: Demand Generation As Core Asset - FourWeekMBA
Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century (Routledge Interpretive Marketing Research) : Balmer, John M.T., Illia, Laura, González del Valle Brena, Almudena ...